I uploaded my first video on February 9th, 2019. In the year that followed, I’ve learned a lot about the process of video creation, and it has influenced my creative process in more ways than one. In this video, I talk about the main takeaways from a year’s worth of videos.
One takeaway was that only 30% of the people who watch my videos are subscribed to my channel. If you’re reading this and aren’t subscribed, please go ahead and hit that subscribe button!
The top 2 countries where my viewers reside are India and the United States. It is tough to think of topics that both audiences can relate to, but I try to mostly talk about my experiences living in the United States as someone who moved here for higher education and to begin their career. I am open to more suggestions though!
Related to this point is the fact that different audiences want different forms of content. Some prefer longer form (20 minutes and above) content, while a lot of others prefer shorter content (3 – 5 minutes). This is corroborated by my retention statistics. On average, people tend to view about 3.5 – 4.5 minutes of the video before they tune out. The solution to that, of course, is to make the videos engrossing enough that people stick around and to ensure that the videos don’t go on for too long.
An effect that making videos has had on me is that it has rejuvenated my creative process. Writing for videos requires a directness that the written medium doesn’t always need.
Those are the 3 major talking points in the video. I hope you watch it, and I also hope you suggest some topics for me to talk about in the future. Here’s to more years of making videos and writing blog posts!